The use of Artificial Intelligence (A.I.) technology has a disparate impact on people of color across various sectors, that’s now changing in the beauty and haircare space thanks to Parfait, an A.I.

When Isoken Igbinedion was 10 years old, she had a “very dangerous encounter” with chemical relaxers that caused her natural hair to fall out. She spent the next 20 years using extensions to give her ...

Luxury wig brand Parfait is using the power of technology to modernize the wig category. On Thursday, the company introduced its second capsule collection, with “Grownish” actress and singer Justine ...

Wigs are a huge part of the Black hair experience. Many Black women opt to wear wigs that will not only give them a go-to protective style but also have them serving different looks for every occasion ...

The wig industry aimed at women of color has an estimated market in the neighborhood of $13 billion. Black women face unique issues when it comes to building these wigs, and the process traditionally ...